Good & Well

Good & Well is a private investment firm investing in companies that are leading the way to a more equitable and sustainable economy. We believe the best way to create an economy that works better for everyone is to start building it – company by company, job by job – and spread the word. What We Do INVEST IN IMPACT COMPANIES We invest in, support, and build communities around companies whose positive impact is integral to their value proposition. INSPIRE NEXT GEN LEADERS We create opportunities for students to learn from these companies and their founders, encouraging the next generation of leaders to bring their humanity to work. GROW THE IMPACT SECTOR We seek to grow the impact sector by sharing what we learn and showcasing successful examples of social ventures. We Focus On Founders on a Mission We seek entrepreneurs who combine exceptional leadership and business capabilities with unique perspectives and approaches, grounded in their lived experience and expressed in their venture’s purpose. Relationships We build meaningful relationships grounded in a shared purpose, honest conversations, and shoulder-to-shoulder collaboration. We relish opportunities to roll up our sleeves in the tough moments and celebrate successes. Catalytic Impact We seek businesses with the potential for scalable change that shifts systems, fuels growth, and changes the landscape. We look for opportunities to drive change that might not happen otherwise. Patience We invest with a long-term perspective both of individual businesses and the business of social change. We want entrepreneurs to be able to focus on building sustainably without pressure to compromise to deliver short-term gains. Rigour We work closely with the companies we invest in to track and scale the success of both their financial results and their social or environmental impact. Community We’re relationship people, and our portfolio is a community. We facilitate connections – both formally and informally – among the companies we invest in because it accelerates learning, enjoyment, and success for everyone.