Greycroft Partners

Greycroft is a venture capital firm with offices in New York, Los Angeles, and San Francisco. It partners with courageous founders across technology, sustainability, and consumer brands, and aims to be the trusted partner to builders of epic companies. Its technology investments focus on foundation models, AI infrastructure, and intelligent enterprise and consumer applications. The firm believes AI will dominate the software category over the next decade. Portfolio companies include OpenEvidence, Applied Intuition, Anduril, Together AI, World Labs, and AMI Labs. In sustainability, it backs next-generation solutions with the potential to reduce long-term environmental impact, helping commercialize innovations and validate their potential to transform industries. In consumer brands, it focuses on companies reimagining everyday life, particularly in beauty, personal care, food, beverage, and pet products. Portfolio companies include Whatnot, Merit Beauty, Anine Bing, and Goop Kitchen. The firm supports founders with a dedicated team covering marketing, talent, and strategic relationships. It also hosts an annual Consumer Brands Summit.