S28 Capital

We’re a bunch of entrepreneurs trying to learn and rethink venture capital at the same time. We write $1M to $5M checks into early-stage companies. We typically end up leading or co-leading a Seed round. However, we do end up participating in the follow-on rounds of our portfolio companies, including Series A, B, and beyond. Usually, at the time we invest, a business has a product or prototype and may have some degree of traction – whether in revenue or in enthusiastic users. That said, nothing is too early for us. In fact, we’ve committed capital into companies before they were even incorporated. While we meet and invest in many teams from San Francisco and the Bay Area, we’ve also invested in Waterloo, Toronto, Los Angeles, New York, Israel, Asia, the UK, France, and Turkey. We’re a Silicon Valley-based firm, but recognize there are great teams doing incredible things outside of the US. We spend a lot of time in Asia and Europe as well, and pride ourselves on keeping a global perspective. What Interests Us? Our main focus as a firm is investing in software and technology B2B businesses. Our portfolio tends to be either product-driven applications, developer tools, or an infrastructure stack, such as data & security. Being engineers and CTOs ourselves, we are drawn to businesses where founders are driven by technology or in the craft of building a product. We often draw from some of the seemingly mundane decisions we made as CTOs and founders while building our own companies.