Oscar Mike Work Truck Upfitters
“Veteran-led vocational truck manufacturer aligned with major OEM chassis—Freightliner, Western Star, Mack, Isuzu, Ford, and Ram—delivering mission-ready builds at scale
Oscar Mike Work Truck Upfitters is a veteran-owned commercial truck platform headquartered in Toccoa, Georgia. The company designs, builds, markets, finances, and delivers vocational trucks throughout the United States, serving contractors, municipalities, utility companies, arborists, fleet operators, and commercial end users.
Oscar Mike specializes in service trucks, mechanics trucks, crane trucks, saw trucks, arbor trucks, and other specialized vocational equipment. Through strategic relationships with leading manufacturers, chassis suppliers, equipment finance companies, and dealerships, Oscar Mike provides turnkey commercial truck solutions from specification through delivery.
The company operates a unique dealer-partner model that enables franchised dealerships to offer commercial truck programs without building internal commercial departments. Oscar Mike provides training, marketing, financing integration, inventory support, quoting assistance, production management, and delivery logistics, allowing participating dealerships to operate as part of a coordinated commercial truck network.
Founder Daniel Murdock is a U.S. military veteran and former Weapons Specialist who served in Afghanistan before building one of the Southeast's most successful dealership commercial truck operations. His experience in vocational truck sales, equipment integration, dealer operations, and commercial financing serves as the foundation for Oscar Mike's operating model.
Oscar Mike's long-term vision is to become the leading commercial truck marketplace and dealer operating platform in the Southeast by combining manufacturing, distribution, financing, and dealer enablement into a single scalable system.
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