It is a card and board game company. We specialize in the horror genre. Our business model consists of individual games to be released to the market, every 4 to 6 months. We will be working out marketing to specific online websites with a large audience that is focused on the same genre. Also a big push through social media, and interviews. In order to be able to follow through on our marketing plan, we will need to be able to distribute promotional copies of the game and are earmarking 100 copies for promotion. As for production, we will need to outsource overseas as this with cut costs by 60%. The starting quantity will be 1100 copies and I am also working on securing a distribution arm in order to enter the retail space.
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