RinkCast 3D Operated/developed by YouBeNow.com

Digital AI agnet platfrom

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Overview



In 2020, YouBeNow (YBN) began broadcasting truly interactive live virtual events during the COVID-19 pandemic. It created a platform that delivered synchronized video and audio at a distance. During the pandemic, it produced 12 live events, from concerts to a cooking show, to provide revenue for artists.



YBN and its sister company, Sygenics, are building RinkCast 3D (RC3D) as the ultimate remote viewing technology. Like its current live virtual events services, RC3D captures a live game as structured 3D data and rebuilds it in real time in a remote home arena, so thousands of fans can buy tickets, order food to their seats, and shop live merchandise drops on nights when their team plays elsewhere.

 | 1. Remote interactive viewing parties | Bars and restaurants host live events with chat, song requests and moderator shout-outs | Running since 2020; 12+ live virtual events broadcast in synchronized HD video and audio | Venue-level share of food, drink and merchandise

 | 2. Entertainment networking platform | An e-commerce networking platform for the entertainment industry | Working demo | Free membership, or $9.99 per member per month, giving them an e-commerce platform to generate merchandise revenue.

 | 3. RinkCast 3D | Real-time 3D reconstruction of live sport in remote arenas | In R&D: studio demo, then arena MVP, then ticketed pilot | Ticketed event nights, plus OrbNet AI licensing
The tiers share one settlement process. YouBeNow already splits revenue across artists, promoters, venues, and sponsors, and RinkCast reuses that split across a team, an arena, a concessionaire, and a merchandise partner.


RinkCast3D_Teaser_v7.mp4


RinkCast 3D in detail



RinkCast 3D brings the away game back to the home arena: it captures the game as 3D data, rebuilds it live on home ice, and sells it as a ticketed event with in-seat ordering and merchandise.



The problem



  • Dark arenas. In the 2026-27 season, the NHL expands to 84 games, so each team plays 42 road games, and a deep playoff run adds more. On those nights, the home building earns nothing from hockey while fans watch at home or in a bar.
  • No premium alternative. A watch party on the video board is a flat screen in a big room: no premium ticket, no reason to buy in-seat, and no sponsor inventory worth selling.
  • Disconnected commerce. Ticketing, food and drink, merchandise, sponsors and settlement span a team, an arena operator, a concessionaire and a merchandise partner. These are independent organizations, and their AI agents, where they exist, each live inside one vendor's app.
How it works



  1. Capture. RinkCast takes the game as structured 3D data, not video. It extends the league's existing player-and-puck tracking by fusing infrared, ultra-wideband, inertial and optical sensing to outperform camera-only systems.
  2. Rebuild. The data drives a real-time reconstruction in the home arena: 3D player avatars, puck trails and multi-angle replay.
  3. Show. Laser projection, scrims, and immersive LED display the reconstruction, scaled to the venue. A robotic replay, where physical figures move from the same motion data, is a further display option.
  4. Run the night. Ticketing, show control, sponsor moments and fan features run in one system.
What a fan experience



  • Buys a ticket and transfers it through their own agent.
  • Orders food and drink to their seat; alcohol is released only after age verification.
  • Reserves a jersey or other merchandise in live drops tied to game moments.
  • Asks questions by message or voice.
Augmented viewing



Because RinkCast sends the game as compact 3D data, the same stream can be drawn on AR glasses. Each pair renders the game locally from the wearer's own viewpoint, so thousands of fans share one lightweight feed.



  • Layered positioning. GPS identifies the venue, the ticket supplies the seat, and on-device cameras and motion sensors, backed by in-venue UWB anchors, lock the view to the real rink.
  • Personal overlays. Fans choose layers such as player names, skating speed, shot paths or a replay from the goalie's view, without changing the shared show.
  • Beyond the arena. At partner bars or at home, the game can appear as a tabletop rink.
  • Lower capital cost. Shift spending from venue displays to devices fans bring or rent.
  • Privacy. Location stays under the fan's control: seat information goes to concessions for delivery, and to sponsors only on opt-in.
Prototype plan



Many display approaches are possible. Three will be tried first, each with its own challenge:



 | Option | Challenge
| 1. AR glasses | Locking the view precisely to the real rink, for every seat
| 2. Full-size volumetric rendering on the ice | Making it viewable from every seat, at venue scale
| 3. A robot that plays a synchronous game | Keeping physical robots in sync with the live game
The team is confident that, if not all three, at least the AR glasses will reach a working demo.



Roadmap



Studio demo, then arena MVP, then a ticketed pilot in one remote arena (first paid events targeted for Q4 2027, in the 2027-28 season), then a network of 20 RinkCast arenas by 2031










 
 










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