Tolero Farms
Organic Lavender Farm Expansion
Overview
We are developing a 77-acre organic lavandin grosso farm in Reno, Nevada, focused on high-efficiency, full-plant utilization. With 5,000 plants already established (year 1), the operation is positioned for rapid scale and strong multi-channel revenue generation. Our phased planting plan and diversified product strategy create a resilient, high-margin agricultural business.
We are developing a 77-acre organic lavandin grosso farm in Reno, Nevada, focused on high-efficiency, full-plant utilization. With 5,000 plants already established (year 1), the operation is positioned for rapid scale and strong multi-channel revenue generation. Our phased planting plan and diversified product strategy create a resilient, high-margin agricultural business.
Expansion Plan & Production Timeline
- Current: 5,000 plants (Year 1, already planted)
- Year 2: +15,000 plants (total 20,000)
- Year 3: +20,000 plants (total 40,000)
- Yield: Full production expected by Year 3
Lavandin grosso is a high-yield, hardy varietal well-suited for Northern Nevada’s climate, offering strong oil content and multiple market applications.
Revenue Streams (Full Plant Utilization Model)
We maximize revenue by monetizing every part of the plant:
We maximize revenue by monetizing every part of the plant:
- Dried Buds (Wholesale Tea Market)
- Price: $12–$15 per pound
- Stable, recurring demand from tea and wellness companies
- Fresh & Dried Bundles (Floral Market)
- Price: $8-$10 per bundle
- Premium positioning with florists and direct-to-consumer channels
- Essential Oil (Distillation of Stems & Excess Biomass)
- Price: ~$30 per pound
- High-margin product with applications in cosmetics, aromatherapy, and wellness
Competitive Advantages
- Organic & Sustainable Practices: Aligns with premium market demand and pricing power
- Zero-Waste Model: Full utilization significantly increases revenue per acre
- Multiple Revenue Channels: Diversifies risk across wholesale, retail, and value-added products
- Scalable Infrastructure: Phased planting allows controlled capital deployment and growth
- Strategic Location: Reno offers favorable climate, land availability, and access to West Coast markets
Vision
To build a leading organic lavandin operation in the Western U.S., known for quality, sustainability, and full-spectrum product utilization—transforming a single crop into a diversified, high-value business.
To build a leading organic lavandin operation in the Western U.S., known for quality, sustainability, and full-spectrum product utilization—transforming a single crop into a diversified, high-value business.
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