Two Birds Skincare
Clean, extension safe lash serum brand serving the growing global lash extension market through DTC and professional wholesale channels.
Two Birds Skincare is an Australian beauty brand focused on clean, high performance lash care.
Our extension safe lash serum is designed to support long term lash health for individuals who wear lash extensions and for the professionals who service them. Our flagship product is a single hero lash serum formulated without phenoxyethanol and other commonly debated preservatives, addressing growing consumer awareness around ingredients used near the eye area.
The business operates through a direct to consumer eCommerce channel and early stage wholesale partnerships with boutique salons and lash studios. Since launching in October 2024, the brand has generated early traction across both channels, validating demand for clean, professional grade lash maintenance products.
Two Birds Skincare was founded by experienced operators with backgrounds in brand building, marketing, commercial strategy, and content production across consumer and wellness industries. The company has been built lean and self funded to date, progressing from concept to market with strong industry validation and early wholesale adoption.
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